In this article, we have summarised everything there is to know about keyword research – what exactly is keyword research, the best ways to utilize keyword research to increase your website ranking, as well as genius keyword research tools that make the whole process easier and more straightforward.
What are Keywords?
Keywords are the essence of the topic of any business (even for your own Shopify site if you are into a Shopify business of your own). Every time a user searches for a phrase, that’s ideally a keyword searched.
They are the modern-day flags that search engines use to identify potential relevant content to serve in response to searches, they do that by matching the keywords in the searches with the keywords that they identify in your web pages. Here are two forms of the keywords that we know popularly:
- Short tail keywords
Short-tail keywords refer to much broader topics rather than only selected niche subjects.
- Long Tail Keywords
Long tail keywords are more specific phrases when someone already knows what they are searching for. They are simply more detailed terms when searched.
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Innovation visual is simply organic search SEO enthusiasts, that we love to help people like you optimize their content so it ranks better in search engines, attracts more relevant site traffic, and most importantly has a measurable impact on your bottom line.
Now you understand the importance of keyword research and the impact it can have on your marketing efforts. Stay tuned for the next blog where we showcase more about keyword research to help you get it right the first time.
Your enterprise can start seeing improvements in your organic rankings with help of our digital marketing experts.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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