Know about the ways to extract value from customer data

Resuming where we stopped, today we would be emphasizing on the various methods of extracting value from customer data.

Accept that big data is for the present and future!

People sometimes, must come to reality and agreement that it is good to choose big data because of its volume and business it can generate. The first step to extracting valuable customer data is to acknowledge that good data is “in there somewhere” and to have the willingness to mine through it.

Always invest in analytics

The key factor to making use of customer data for marketing is that once you acknowledge its potential, it is good to have the right tools and talent to wade into the sea of information and come back with data that makes the most sense to you sand your business. You should seriously consider allocating some operational budget to analytics.

Use historical data – always

When it comes to extracting real value from customer data for marketing, people should and must think of metrics or (as we popularly term it as) digital insights as a way to help predict the future, but some of the most important lessons that data teaches us have come from the past. Having a good long-term plan to use data from customer information is analyzing historical data.

Apply customer data to operations

A fruitful way of gaining value from customer data in marketing is applying insight to your internal operations. Here, extracting data from customer behaviour and other datasets can aid in increasing sales. Increase in sales is an obvious solution, the right type of customer data can also help to increase efficiency and reduce waste, both of which can increase your revenue.

Analyze client churn

Here, big data combined with analytics, can make a big difference. In this method, look at your user data and arrive at conclusions to help explain why some customers remain loyal, and others support your business for a specific period and then leave. Thus, you could tweak your strategies and methods to hold onto more loyal users.

Automation can be good

For a record, almost 90% of agencies say their marketing automation strategy is going successful. This is because automation does not automatically mean that a human’s job is on the line, it only means processes are less physical, and more digital. The same can be applied to data analytics as well

Hope this blog was worth the wait and worth the information we wanted to convey to our users.

FINAL THOUGHTS…

Hope you enjoyed today’s article …

Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.

Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.

Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it!

Know the advantages of using PHP web development for your business

PHP (or PHP Hypertext Preprocessor) is a server-side scripting language that is used to create dynamic web pages that can interact with databases

What is PHP used for?

PHP is generally used to develop dynamic and interactive web pages, applications, and eCommerce platforms.

PHP is easily suited to a variety of web tasks such as generating dynamic web pages, sending emails, and collecting web forms to sending and receiving cookies. Going further, as PHP can store, delete, and modify information in a database, it evolves into a very strong foundation for creating web applications including content management systems (CMS), custom online databases, eCommerce websites, gaming applications, and community portals.

Let’s take a look at why so many organizations choose PHP over other options.

WHY CHOOSE PHP?

PHP has held its dominant spot as the backbone of 80% of websites. This is a positive sign that PHP is here to stay for the future. And there’s a very good reason why.

While PHP programming language has continued to evolve over time. It has remained a well-documented, well-supported, and easy-to-use platform for many to utilize it. PHP developers get access to a rich set of frameworks, databases, and libraries to support their work, with the flexibility to set up on any platform such as Linux, Windows, or Unix OS.

Most web hosting providers today offer PHP because when it comes to cost-effectiveness, PHP often comes out on top in both development time added with the advantage of the overall cost to run and maintain. Speaking of it as an efficient coding language, PHP is able to deliver on the high-performance times demanded by today’s consumers.

During any product development planning, PHP often comes out ahead because it is well documented in APIs so a PHP-based website can easily be integrated with all CMS programs and add-ons to create dynamic, interactive, feature-rich experiences.

You should choose PHP for your website – be it eCommerce, marketplace, or application if you want a language that is:

• Flexible
• Compatible
• Scalable
• Secure
• High-Performing
• Affordable
• Well-Supported
• Easy to Maintain
• Easy to Find Developers

FINAL THOUGHTS…

Hope you enjoyed today’s article …

Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.

Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.

Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it!

Know about the online video trends in marketing

Marketing videos are the most engaging content type available online, with ever-increasing network capacity and improving mobile device functionality making it easier than ever to stream video content to people at all times, changing the way that we communicate, engage, and interact at work.

Brands in these modern times need to recognize this. While you don’t have to have a video strategy, and for some businesses, it may seem like too much time, effort, and cost to create video material for marketing, the fact of the matter is that content consumption behaviors have evolved, which means consumer expectations have also shifted and video marketing for an increasing number of people, is the new normal.

Video content is evolving year after year, making marketers adapt to new consumer behaviours and needs. Today’s blog covers the evolution of marketing and new marketing trends that will help you understand what changes your video marketing strategy needs.

Before we jump to reality, let’s check the history…

The History of Video Content Marketing

Today, video content is the most preferred means of entertainment for many online users and in fact, online content is now watched by more people than regular television programs that we have. But it wasn’t always like this in the past.Hear us out, once upon a time, Bulova – a New York watch-making company, launched a commercial before a football game in 1941. The ten-second advertisement gave rise to what we now call video marketing. Ten years later, the golden age of TV advertising started in the US and glues the whole nation to the screens.

As many businesses grew online, adapting to video marketing trends provided a significant advantage when trying to compete against other companies within the same niche. Today’s video marketing doesn’t revolve around YouTube promotion only but also includes Instagram, TikTok, Facebook, and even Snapchat. The use of video as a marketing tool is nothing new. The real difference is that over the past several years, the trend has significantly increased and so let’s see behind the scenes of video marketing trends and the impact they have on businesses, both large and small.

In the upcoming blog, we find out the latest trends being used, being followed and businesses being marketed on.

FINAL THOUGHTS…

Hope you enjoyed today’s article …

Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.

Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.

Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it! Tags:

Know the essentials types of ppc campaigns

What we learned about in the previous campaign was what is PPC Ads and their benefits, now today we discuss the many types of PPC Ads campaigns available in the market.

Types of PPC campaigns

Here, in this section, we are going to explore the different types of PPC campaigns that you can weave into your digital marketing strategy for your enterprise.

Search

Search-based PPC campaign Ads are those that appear in SERPs.

What exactly are they? Search-based PPC Ads typically appear in the top left or right-hand corner of a search results page and they include a clickable headline, URL, and body copy respectively.

Display

PPC display Ads are arranged in a similar format to search-based campaigns which include a visual element to help improve clicks and engagement for the website.

These types of PPC Ads include imagery or graphics often in the form of banners which are more like visually-engaging designs

Remarketing

PPC-based remarketing Ads are usually presented in a display-style Ad format, but they are designed or programmed to reach customers that have previously engaged with a specific landing page, service, or product from your platform.

Sponsored Social

Paid or sponsored social media Ads work in a very similar way to search Ads as you can add your content and set your Ad parameters thus launching your campaign.

Social media Ads are specific to each platform such as Facebook, Instagram, Twitter, LinkedIn, etc. and you can view each channel’s analytics data to measure your overall PPC performance.

Video

You know enterprises use paid video Ads for search engines as well as various social media platforms such as static ads, paid video ads that are highly-targeted and include a headline, body copy, a CTA button, and of course, engaging video content to entice users to engage.

Shopping

Paid Google Ads are highly-visual and appear in a carousel kind of format above the main search engine results list. These Ads are served to users based on their search or shopping intent and typically feature the product price, headline, and brand name on them while being marketed.

Remember, PPC requires knowledge of how the process works overall which commands a great deal of planning and research if you want to get the best ROI from your efforts.

FINAL THOUGHTS…

Hope you enjoyed today’s article …

Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.

Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.

Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it! Tags:

Know the best practices of web analytics

Web analytics is very critical to the success of any digital business. It helps an enterprise understand its site visitors and use those insights to improve the experience on your site.

Web Analytics Best Practices

Many aspects of web analytics are specific to that particular business such as what metrics you track, how do you wish to build out reports, and what tools you wish to use. But there are some best web analytics practices that can help any enterprise collect, analyze, and report website data more effectively. Take a look at them below:

Choose metrics that align with your business objectives and goals

Focusing on maybe one or two metrics won’t provide enough insight into how visitors are interacting with your site, but tracking every single metric provides a lot of information to be actionable and worked upon with better future actions accordingly.

Use data to drive decision-making actions for your enterprise

After collecting your data, determining whether or not you meet your target goals is only the first step of web analytics. The next and arguably more important step is using this data to test, experiment, and make better changes to your site.

Don’t limit your focus to website traffic only

Understanding and reporting traffic data including page views, top traffic sources, and most viewed pages is very much important for your website performance. High traffic doesn’t necessarily mean success and sales conversions.

Look at your data in every context

While collecting and analyzing your website data, think about it in context with what variables or larger forces could be impacting the user numbers. Consider algorithm updates, seasonality, and bots that may all have a major impact on your traffic and other metrics.

Share and ask for feedback from every stakeholder

As an analyst, you always wish to provide information to stakeholders in a way that is understandable and actionable So ask for information and ideas from stakeholders as well.

Who knows, they may provide some valuable feedback on how they use these data, what else they wish to see or understand about their users or website and how they think they can improve the overall user experience.

FINAL THOUGHTS…

Hope you enjoyed today’s article …

Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.

Speaking of SEO and digital marketing – we can completely overhaul your online presence with affordable SEO packages and digital marketing strategies. Choosing to go digital, choose Akuna Technologies.

Any services you wish to seek in Australia, you know your Shopify experts Australia – Akuna Technologies (we are a company who deal in Shopify work and can call us Shopify experts in Sydney) can easily help you get to solutions on it!