If you’re a digital marketer and landed on this page, it’s likely because you’re looking to understand SEO. Last year, especially due to the global pandemic, consumers shifted to more online purchasing and B2B companies shifted their marketing strategies to target online users.
Understand the basics, what is SEO?
SEO, or commonly called search engine optimization, is about getting your product, service or message to searches. In practical terms, SEO is the on-going process of improving your website to increase relevancy and drive traffic through organic search engine results.
SEO isn’t just about optimizing your website. In fact, SEO can and should involve other disciplines within digital marketing, including:
- Public relations
- Branding
- Conversion rate optimization
- Coding and web development
- Content design
- User experience (UX)
- Content marketing
- Lots more
Which search results are termed organic in SEO?
As we said earlier, organic search results are the ones that are earned through effective SEO, and not gone through the paid process that is advertisements. Organic results are the ones that are usually below the paid advertisement websites. But with the way search has changed, how can we spot organic results today is the question?
Today, search engine results pages, often referred to as “SERPs” are filled with both more advertising and more dynamic organic results formats than we have ever seen before.
Listing the core elements of SEO for getting good organic search results are:
- Keywords
- Title tags
- Heading tags
- Image and Video alt text
- Meta description
- Internal links
- Topic relevance
Let us elaborate a little of each in the coming blog so that you understand, why all of this is important as a cluster for SEO ranking.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
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