Pageviews, unique pageviews, new visitors, and returning visitors — they all sound similar, but these metrics are not the same. It is important to know the difference between them all because if you don’t, then you could be misinterpreting your website analytics and making some wrong decisions. Allow Akuna Technologies to make sure that doesn’t happen in your enterprise. Well, how – the big question. It is with web analytics?
In this guide, know about web analytics, so you can truly understand which data points mean what, interpret rightly and make data-backed decisions for your enterprise.
What is web analytics?
Web analytics is the collection, reporting, and analysis of data generated by users’ visiting and interacting with your website. What’s the entire purpose of web analytics? To measure user behavior, optimize the website’s user experience and flow, and gain insights that help meet business objectives like increasing conversions and sales – an overall business growth.
Importance Of Web Analytics
Web analytics is critical to the success of any business on the digital platform. Why? It enables you to better understand your site visitors and use those insights to improve the experience on your platform.
Web analytics can also shape your content and SEO strategies accordingly. Looking at your top viewed posts, you can begin to identify what types of content and topics are performing best with your audiences. If you look at your site’s traffic sources and notice that organic and email traffic are your top drivers and paid channels are your lowest then you tweak your marketing accordingly. Investing more is not the right answer, investing smart in the right way is the right strategy.
Some of the web analytics examples we commonly know:
- Pageviews
- Unique Pageviews
- Sessions
- New Visitors
- Returning Visitors
- Traffic Sources
- Bounce Rate
Traffic Sources
Traffic sources show where your site visitors are coming from. Like visitor information, this metric is usually collected via the tracking code on your site. We at Akuna have tools to provide you the right traffic analytics on multiple categories, including:
- Organic Search
- Referrals
- Organic Social
- Email Marketing
- Paid Search
- Paid Social
- Direct traffic
Measuring organizational success requires more than one metric — and more than one tool, it is a process that needs to be closely monitored and tweaked time-to-time. Akuna Technologies has the perfect tools and business plans to get this just perfect for your enterprise. Connect with us and know about web analytics and how our team handles these business requirements.
FINAL THOUGHTS…
Hope you enjoyed today’s article …
Along with such requirements, Akuna Technologies provides their customers with various social media marketing strategies and along with that we even do provide Shopify store shopify store setup, product image editing, shopify theme customisation, Shopify ecommerce development along with Shopify app development, digital marketing options, website development, design, mark-up services, e-commerce catalogue management and many more. We help you in assisting you with Shopify applications, Shopify app development and product image editing.
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